Thursday, 26 May 2011

vlogging and Podcasting: What Makes the Difference?




Vlogging and podcasting are the hottest items in communication and marketing these days. They have tremendously surpassed the popularity that blogging has created since its inception.





Blogs had been the top most priority of almost all the people in the society, both professionals and non-professionals. They have seen the power that blogs can do.





However, as the technology evolves and revolutionizes into a new concept, fresher ideas of communication tools had been created. Among the many changes that had taken place, vlogging and podcasting are the most popular.





For ordinary consumers, vlogging and podcasting are fresher ways to customize their blogs.





Vlogging was primarily created to revolutionize the concept of blogging. Through this process, bloggers can use videos to share their items, messages, or ideas. On the other hand, podcasting distributes multimedia files through RSS feeds.





RSS feeds permit the distribution of videos and other multimedia files through subscription. In this way, consumers can readily get access to the newest and the freshest items without having to download and search for them manually.





For Internet marketers and online business owners, vlogging and podcasting are two of the greatest marketing tools they can use today. With these devices, they can disseminate their product’s information at a higher level of marketing technique.





Are They the Same?





As much as podcasting and vlogging are the same when it comes to popularity and efficacy, these are still two different things.





Podcasting and vlogging are both used to distribute multimedia files through RSS feeds. They can be utilized for marketing and personal use. However, the way they are accessed from the RSS feeds differ significantly.





In vlogging, multimedia files can be accessed either through downloadable files or for streaming only. This means that people can choose whether they would like to hear and see the video first before they download them into their computers and use them.





In this way, people get to choose better videos before using them on their blogs or on their websites.





On the other hand, podcasting allows people to receive multimedia files in downloadable format. This means that they have to download the file first before they can see or hear its content. Podcasting doesn't allow streaming.





In some ways, downloadable formats are beneficial for people who are always on the go. They can bring their files with them through iPods or MP3 players.





The only problem is that streaming facilitates easier viewing. This means that consumers can easily listen to any songs they want without downloading anything.





Given all that, whether you need podcasting or vlogging, it will truly depend on your needs.


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