Even newspapers are now starting to bank on podcasting in a desperate attempt to reach more readers, or listeners to be more appropriate. Podcasting NPR aims
to produce what used to be in newspapers into more convenient and technology-inclined material that is downloadable for increasing online users.
The audience of today are more mobile and impatient than ever, and newspapers prove to be too bulky for comfort. Radio programs are now being streamed via the internet and usually in mp3 format which you can listen to at any time given that you have the proper media player.
This is a revolutionary move for the newspaper industry, which can hardly catch up with modern technologies due to its rigidity. Despite the abrupt adjustment of media, more and more newspaper companies are embracing the idea of using digital technology to reach more people. RSS Feeds are used to make these
radio programs accessible and in downloadable format at any time listeners choose.
Podcasting NPRs are highly organized and are sorted depending on the topic, type, length and date that it was created. This already fosters easy accessing, and leaves no excuse even to the laziest of online listeners. There are already many available topics online for the online user's listening pleasure. This is most ideal for those who have consistent Internet access.
These podcasting NPRs are said to be still in an experimental state. As such, it is still not able to capture full-length programs and usually can give only snippets of the actual radio programs or articles.
As of today, the NPR podcasts can still be accessed for free, and they are still on the lookout for people who will willingly be part of podcasting NPR participating stations. Not everyone is willing to participate or possess the technology to join the bandwagon.
Much manpower is still required to make this one work. It is a very big investment on the part of newspaper industries that agreed to give it a try. The
organizers of these podcasting NPRs are also very open for feedbacks regarding their operations since this is a new thing and they have no competitor or predecessor to compare it to.
To date, there are over 30 podcasting stations which are available for listening, and looks promising to increase in the next few months. The effect on newspapers on hard print are yet to be discovered.
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