How to Start Your Viral Marketing Campaign Using Podcasting

Viral marketing is one of the newer ways to market the product or a service. Many people ask what the advantage of this kind of marketing is. While it might seem that most mainstream advertising strategies work just fine, viral marketing is proving to be a hot topic among advertising gurus.

In a nutshell, viral marketing is advertising or marketing through the use of word-of-mouth. This means that you create a buzz for your product or service not only by using mainstream public advertisements, but initiating a groundswell of interest in your brought up via some sort of word of mouth, friend to friend advertising.

This can involve releasing an interesting clip on the Internet and providing the framework for which friends would want to share this video with other people. This could involve creating clips that are so interesting that people would truly want to share them. It could also include giving an incentive to those who would share this video.

This scheme has proven so effective that not only smaller scale businesses are latching onto its popularity, even larger corporations and organizations are experimenting with how to use viral marketing for their gain. In fact there have been some movies clips released on the Internet with the sole purpose of stirring up interest in an upcoming movie.

Here are some tips on starting a viable marketing campaign using podcasts.

1. Create a stir. The best way to create an interesting podcast that can make it in the viral marketing world is to make sure that the employ much creativity in creating that podcast. Content is truly important when reading something you would want others to spread.

Sometimes this involves creating content that is surprising, and beyond the expectations of most people. It doesn't have to be too long; it only has to be interesting enough to catch everyone's attention. A short clip of a few minutes should be fine.

2. Make it easy to share. Large files, while still acceptable to share on the Internet, are a little harder to share than smaller ones. Make your podcasts easy enough to share via e-mail, peer-to-peer networks, download sites, and social networking sites.

3. Employ the use of popular sites. There are some sites on the Internet like myspace, and friendster that allow users to post multimedia content for broadcast on a personal page. You could start with a few people's personal pages and expect them to broadcast these podcasts to other people. From here it could spread like wildfire. Also, give incentives possible for people who share these videos.