Podcasting since its conception in 2000 has become a major part of online advertising and information dissemination. Indeed even non profit organizations are benefiting from the advantages that podcasting has given web surfers in terms of easy to access and distribute information.
The Corporate Podcasting Summit, having its own website at www.podcast-summit.com is one of the attempts of podcasting enthusiasts and other major business podcasters at introducing future business podcasters to the industry as well as giving out tips and guides to beginners in the field.
The Corporate Podcasting summit isn’t just a mud pit for beginners and green horns, case studies as well as recent developments that can be useful both to newbies as well as veterans in the field are also presented by the hosts.
And also partly due to the success of the North-American Podcasting summit, a European as well as an east coast summit is now under way for 2007.
Basically, the corporate podcasting summit covers topics such as:
- The resources that you’ll be needing and the actual cost of putting up a podcast in terms of actual dollars that you have to spend and labor.
- Investment return measurements are also provided in the summit.
- Because of the blurred lines in the law for this new technology, the summit discusses the basic legal and digital rights issues that a business podcaster needs to know.
- If that’s not enough, it also shows you the benefits of being an enterprise podcaster.
Among the Basic Topics discussed during the 2006 corporate podcasting summit are the following:
1. the past present and future of podcasting
- This topic includes how podcasting became an enterprise, the right way of podcasting as well as numbers, yes numbers, how many people are actually listening and how often they listen.
2. Podcasting 101
- The basics of podcasting, targeting portable devices, how to design infrastructure as well as hosting and other major technologies for podcasting and videoblogging.
3. Use of present Social media to your advantage
- A presentation to help understand how local media affects podcasting and how podcasting affects media. Also includes ways to connect and strengthen relationships with key audiences.
4. RSS 101
- Using RSS in podcasting, how many people are actually using RSS to receive podcasts, and how many people are switching to RSS. It is also a presentation on how to use RSS to your advantage by targeting audiences as well as optimize the relationship between the audience and the business.
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