According to Webster’s Dictionary, podcasting is the word of the year for 2005. Apple CEO Steve Jobs declared that over 10M iPod units have been sold and 80% of this has been racked up in 2004 alone. That doesn’t even take into account the rest of the MP3-MP4 market where spawns and imitations of iPod are sold for cheaper prices. Obviously, if a company wants to find a direct way to reach its target market, going live through podcasting is the only way to do it.
Fearless Prediction about Podcasting
The head honcho of Apple, the pioneer company in the MP3/MP4 audio player industry, believes that although podcasts are likely to remain free, users however must start getting used to having their feeds littered with commercials or advertisements. On the other side of the disc, experts believe that the future might see podcast providers charging their customers for specialized content.
Why Advertise through Podcasts?
Groundbreakers – In spite of the phenomenal popularity of iPods, it’s still considered as new technology. Thus, the podcast generation is made up of members unafraid to take the lead in technology and other fields. These people are always updated about what’s going on around them and are always “in the know”. If that matches the characteristics of your target market, you know what to do next.
Interest Guaranteed – Podcast ads lasts less than half a minute. Since these ads are so short, listeners wouldn’t bother skipping them. If your ads are placed at the beginning of the podcast, your ads are sure to be heard, whether the listeners intend to or not.
Perfect Match – If your ad’s significantly related to the podcast theme, your listeners would surely welcome hearing about your product, too.
Tips on Creating the Perfect Podcast Commercial
Keep it Short but Sweet – Time is of the essence; if you choose to make your commercial more than 15 seconds or 20 seconds tops, the length of your ad would force your listeners to skip it completely.
Simplicity is the Key – You have their attention, so there’s no need to accessorize your ad with sound effects. Get the message across in a straightforward manner.
No Funny Voices – Act natural. Podcasters are looking for great content, no more and no less.
The Last Tip:
It’s always better to have your ad placed at the beginning, or if possible, in the middle of the podcast. If it’s at the end, your listener might simply choose to end the session immediately without bothering to listen to the rest of your ad.
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